Advantage Travel Partnership unveils its transformative rebrand

The Advantage Travel Partnership, of which our Managing Director James Beagrie is Non-Executive Director, has launched a bold new brand identity alongside what it calls a “visionary mission and contemporary digital and physical presence”, marking its first major update in more than 20 years.

Advantage, the UK’s premier network of independent agents and travel management companies, among them Meon Travel, revealed the completion of its comprehensive rebrand earlier this month at its annual conference in Malta, signalling an exciting new chapter in the organisation’s storied history that has seen it grow to a £17 billion global turnover.

Advantage believes it now has a powerful new identity that reflects both its industry-leading position and ambitious worldwide growth trajectory.

The new brand architecture introduces the compelling strapline ‘We’re here for your journey’. This simple yet profound statement encapsulates Advantage’s unwavering commitment to supporting all aspects of its members’ business journeys and customers’ travel experiences. It sums up why Meon is a member.

The rebrand includes a sophisticated new logo and visual identity, a reimagined vision and mission statement, a new suite of brand values and a state-of-the-art digital platform with enhanced functionality.

Advantage hopes this rebrand positions the organisation as forward-thinking and innovative while honouring its rich heritage and reputation for excellence across the travel industry.

At the unveiling in Malta, James Beagrie said:

“It’s timely and relevant to reflect the ever-growing demands of the travel eco-system, and the Advantage Travel Partnership is uniquely positioned with the tools to lead the charge worldwide. We are flattered to be a part of the exciting future this brings to UK Plc, and it’s a privilege to be a part of something so integral to the future evolution of clients’ travel needs and the wider environment.”