Online or offline? At Meon, it’s about getting the balance right
Some business trips are perfect for online booking. Others need an experienced human. Discover why modern travel management is about using the right channel for each journey.
As business travel becomes more complex, new industry data suggests companies are turning back towards assisted bookings. At Meon Travel, we're seeing a different picture, with a steady increase in online adoption alongside continued demand for expert human support.
Recent analysis from Advantage Travel Partnership and Travelogix found online booking penetration had declined across several key international travel corridors during the first half of 2026.
The report pointed towards increasingly complex itineraries, geopolitical uncertainty and more frequent disruption as reasons businesses are placing greater value on assisted bookings and access to experienced travel professionals.
At Meon Travel, we recognise that trend – but we're also seeing businesses increasingly embrace online booking. Why? Because we don't believe it has to be online versus offline. It’s more about the right booking through the right channel.
For straightforward business travel, a well-configured Online Booking Tool can make perfect sense.
Our online platforms, Cytric by Amadeus and Atriis, give travellers and bookers the ability to manage air, hotel, rail and car requirements while incorporating company travel policy and approval processes.
Sarah Jane Boyle, Senior Client Success Manager at Meon, says: “For our clients, increasing online adoption can mean greater efficiency, more control and less time spent arranging straightforward journeys.
“But not every trip is straightforward. Complex multi-sector itineraries, significant disruption, urgent travel or journeys where flexibility is particularly important can benefit from an experienced travel consultant who understands the wider picture.”
And that's where the human element remains essential.
Technology supported by people
The latest industry research found businesses aren't necessarily stopping travel when circumstances become more difficult. They're adapting – changing routes, reviewing risk and reconsidering how journeys should be booked. We see the same adaptability among our clients.
The difference is that increasing online adoption doesn't have to mean reducing service. At Meon, technology handles the journeys where technology works best, while our experienced travel professionals remain there for the bookings and situations that need human expertise.
Sarah Jane continues: “It's particularly important when disruption strikes. A booking might begin online, but that doesn't mean the traveller should be left on their own when circumstances change. It’s the best of both worlds.
“For us, successful online adoption isn't about forcing every transaction through an Online Booking Tool. It's about creating a travel programme where travellers naturally use the most appropriate channel.”
So, simple journey? Book it online.
Something more complicated? Speak to someone who knows travel.
As business travel continues to evolve, we believe the strongest travel programmes will combine the efficiency of technology with the reassurance, experience and problem-solving ability of real people.
At Meon, the steady growth we're seeing in online adoption suggests our clients agree.
Smart technology when you want it. Experienced people when you need them. That's modern travel management.
Get in touch with our friendly business travel team today.
